Being Social – Online and Off

 was thinking the other day of all the “talk” about social media. For those of us who are Realtors®, ActiveRain blogs appear to the most popular media. However, it’s also the latest rage to be tweetered on Twitter, have a Facebook friend, or get LinkedIn. While social media continues to grow in popularity, and worthwhile for many reasons, it’s vital that Realtors not forget about the good old tradition of social networking.

Yes, that’s right – meeting people face-to-face, in person! Before the Internet age, many real estate professionals relied on getting out of the office to professional meetings to network, greet fellow colleagues (not to mention, prospects) and build relationships.

Building relationships – that’s what it’s all about. And today, more than ever before, it’s important that Realtors “meet & greet,” shake hands and have a personal conversation with potential buyers & sellers – not just one that’s typed in an e-mail.

In an article published in Pacific Business News (3/13/09), a Waikiki entrepreneur was quoted as saying “…hundreds of professionals [are] making time for midweek business networking events in Hawaii, a scene that has taken off in the last six months.”

“People are starting to realize, especially in this economy, that you have to get out, put your face out there, build your credibility so you can not only grow your own business, but help others with new contacts.”

In my marketing seminars and articles I’ve written, I’ve long touted the benefits of networking. And, I don’t just mean attending events, but getting involved with the various organizations that are available in the Boulder community.

In their book, Marketing Your Consulting and Professional Services, authors Dick Connor and Jeffrey Davidson maintain that if you, “Visit any metro area and attend a local meeting of the Red Cross, International Rotary. . . or other civic, professional, or charitable groups, undoubtedly, you will meet many of the area’s most successful professionals.  Successful professionals know that giving of their time freely is an excellent way to be of service to the community and to help build the firm.”

And, in their book, Marketing Your Service Business, Jean Withers and Carol Vipperman explained, “Joining just two organizations of people who might be prospective clients can provide referrals and new business.”

So, if you’re a Realtor who is online typing away on ActiveRain, Facebook, Twitter, LinkedIn, or whatever your social media of choice, good for you. However, don’t forget to put yourself OUT THERE in the public among potential prospects who might just appreciate meeting you in person, having the opportunity to shake your hand and laugh together outloud instead of “LOL” online.

There are MANY organizations available that hold networking events and/or need your involvement on a committee or council.

Between Boulder & Denver there are numerous choices that include:

•                      Metro Denver Chamber of Commerce

•                      Boulder Chamber of Commerce

•                      Business and Professional Women (BPW)

•                      Several Rotary clubs

•                      ToastMasters

•                      Leads Clubs

•                      And more.