Verlo Mattress Factory in Boulder has a provocative slogan: “Not Just Made. Made Just for You.” In fact, every mattress Verlo sells has been handcrafted to your preferences by master craftspeople on site in Verlo’s factory store. Each bed is in a class by itself – with no resemblance to the ready-made mattresses advertised by national chain stores.

Custom-made Beds

“We make a bed just for you,” says Dick Sumerfield, owner of Verlo Mattress Factory in Boulder. “All our beds are custom-made here in our factory. You try out the beds in our showroom – we have 22 different types, each available in a range of firmness options. Once you choose the one you want, we tailor it to your needs for comfort and support.” Sumerfield and his highly trained staff, who guide you in the showroom, will also help to build your bed.

Since 1958, the Verlo company has combined fine materials with local craftsmanship and a commitment to customer satisfaction. With 70 stores nationwide, Verlo has the cooperative buying power to purchase the best materials and pass the savings on to the consumer. Each Verlo store is locally owned and operated, creating a direct-to-the-customer experience that saves money and ensures high quality.

Sumerfield opened the Boulder Verlo Mattress Factory in 1989. Five craftspeople are kept busy in the factory area, turning out hundreds of custom mattresses and futons each year. They also supply many hotels.

The Verlo Difference

There are many different types of mattresses on the market – natural, air, inner spring, latex, memory foam – to name the most advertised. What are the differences?

“At Verlo Mattress, we handcraft the various mattress types, so we know how they differ,” Sumerfield says. “Our craftspeople are experts on the raw materials used in crafting beds. They help a shopper find the healthiest, safest, most comfortable sleeping environment for them. Depending on your mattress selection, several layers of various elements, such as cotton, Talalay Latex and wool, are added to create the perfect comfort level for your needs.

“We want to build a long-lasting, durable bed. At every point in creating our product we use the best quality we can, and it’s better than any competitor’s. Other manufacturers will cut down on materials. For every product we build, we do more – the density of the foam, the fabrication of our insulator pad, the long-fiber cotton we use, which holds together better and won’t bunch up. In our construction methods we can change the firmness or softness with foam and firming pads. Our 805-coil innerspring has more heavy-duty border rods, and we put more turns in our coils, so there is more steel and it lasts longer. With our futons, we build each one under 500 pounds of pressure, and then we put an 8-ounce twill cover on it, tuft it more times than our competitors do, then tie on the inside of the mattress – not on the outside – so there are no bumps.”

He adds: “We are the experts in the mattress industry. We know what makes a mattress perform because we make them!”

A good night’s sleep is a kind of health insurance policy. Since about one-third of our lives is devoted to sleeping, why not spend that time as comfortably as possible?

Test Rest a Verlo Mattress

Call a Boulder Verlo Craftsperson at 303.447.1154, or visit the Verlo Mattress Factory at 3080 Valmont St. in Boulder, to find your best mattress. Store hours are Monday through Friday, 9 a.m. to 8 p.m.; Saturday, 9 a.m. to 6 p.m.; and Sunday, 11 a.m. to 4 p.m. See Verlo’s exceptional collection of beds, futons and bedroom accessories at www.Verlo.com.

Some key elements of Verlo mattresses:

IntraTouch™ Sleep Technology combines contoured upholstery layers, innerspring zoning and box spring technologies. These elements are designed to displace body weight throughout the sleep set.

Cotton: to breathe. Sleep sets that contain cotton help you stay cool during summer and warm in winter.

Wool: One of the oldest materials known, wool is strong, elastic, water-resistant and heat insulating. Wool acts as the climate-control element of the sleep set by keeping your body dry and at the right temperature.

Latex: Inherently anti-microbial and dust-mite resistant, a latex mattress is perfect for allergy sufferers. Latex is breathable, so your latex mattress is warmer in the winter and cooler in the summer. A latex mattress will not allow moisture to build up next to the body.

Upholstery: Only the finest, most luxurious fabric is selected for Verlo’s sleep-set covers. The soft, smooth texture of the tickings complements the bed’s comfort and quality. With great precision, each craftsperson sews the sleep set together, ensuring it will withstand the test of time.

Innerspring: Verlo’s exclusive posturized innerspring unit features alternating coils that work together to provide the right level of firmness where you need it most.

Visco-elastic memory foam: Visco-elastic beds are designed with unique temperature-sensitive foam that allows the mattress to contour to the body. Visco-elastic memory foam is firm at room temperature but is receptive to the warmth of body temperature. Improved circulation is an additional benefit of visco-elastic memory foam. By reducing pressure on hips and shoulders, tossing and turning is reduced. The result is sweet slumber!