WoodWise setting the new standard for hard wood flooring in Boulder County

Lighting, furniture and window treatments are all important parts of a room’s décor. But by its very nature, the floor is the foundation of every room, and no style is more warm and inviting than a wood floor.

A quality wood floor makes a room glow, from the bottom up. The space is welcoming, the tone is upscale.

The best wood floors are designed and installed by a professional craftsman, who can advise you on the best materials, finishes and methods to create a masterpiece floor that will last for decades. But how can you find the right flooring contractor?

“Look for a company that has the expertise that comes from experience,” says Clarence Harrison, owner of WoodWise Hardwood Floors in Boulder, who has been installing and refinishing Front Range floors for more than 20 years. “It’s the best way to ensure that your floor will be created to complement your home’s existing materials and site requirements.” Harrison’s expertise is also appreciated by local custom home builders, who often bring him in to install artisan floors in their distinctive homes.

No two floors are exactly alike, says Harrison, who has even installed the wood floor of a 60,000-square-foot gymnasium. “This makes attention to the details very important. I pay meticulous attention to each step of every project,” he says. “I am personally on each job, every day, to make sure everything is being done correctly and to our standards. A WoodWise floor is second to none.” The company also provides refinishing, floor restoration and repairs on water- or sun-damaged areas.

Since Harrison’s early years in the business, the concern for sustainability and eco-safe homes has become very important to homeowners. “We use wood that has been raised and harvested in stewardship with the land. Selective cutting helps improve forests. We also use woods gleaned locally. Trees have a history behind them, and home owners like knowing when and where the wood was harvested.”

Your home’s interior environment benefits in two important ways when WoodWise is your floor contractor. Adding a wood floor creates a lot of dust and sawdust, and most contractors charge hundreds more for a “dustless” installation. “Every one of our projects are dust-free, and at no extra charge,” Harrison says. “You don’t want all the dust in your air, or gathering in the nooks and crannies, or even in the duct work. I’m a runner, and I don’t want that stuff in my lungs – or yours!”

Finishing the wood is another area where WoodWise works to reduce the environmental impact. Few wood finishes are truly environmentally friendly, and the solvents used in most products can give off toxic fumes for months after application. “Natural oils look great, but they don’t hold up,” Harrison explains. “For most applications, water-based finishes are the best way to go. These products have really improved in terms of ease of application and durability, and there is no off-gassing of any toxic ingredients.”

WoodWise customers appreciate the follow-up they receive, too. “We always do a walk-through with the homeowner, to see if they have any questions, discuss upkeep and maintenance, and ensure that their new floor matches their desire and expectation.”

“We are happy to visit your home, consult with you on your project and provide a free, no-obligation estimate. We’ll bring our showroom to you, with hundreds of samples to choose from. Just give us a call – we’d love to work with you in creating the floor of your dreams,” Harrison says.

WoodWise Hardwood Floors – Call 303.442.7777 or visit woodwiseboulder.com.